Your Body on Brain Doping | OutsideOnline.com

To create the next wave of super-athletes, Red Bull has turned to a novel new treatment: trickling a small electric current through the brain’s motor cortex. Just don’t call it electroshock therapy.

mike day red bull project endurance

Mike Day undergoes physiological testing during Red Bull Project Endurance. Fellow participant Jesse Thomas said the week was “intense, painful, limit pushing, and shocking…literally.”     Photo: Michael Darter/Red Bull

via Your Body on Brain Doping | The Fit List | OutsideOnline.com.

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