Their (Thync) technology is about proprietary neurosignaling waveforms that target neural pathways via a triad: BRAIN: prefrontal and frontoparietal brain regions; NERVES: sensory fibers of cranial nerves; and MUSCLE: neuromuscular fibers, according to their site. Fundamentally, this is, in the words of CNN’s Heather Kelly, “a portable headset that will offer three settings to start: energy, relaxation and focus.” Isy Goldwasser, the company CEO, said in CNN, “For some people it would be their third cup of coffee, for some people it would be their afternoon nap.” Cofounder and CSO Jamie Tyler, a professor at Arizona State University, said in MIT Technology Review that the device can produce “a calming effect more potent than drinking a couple of beers or taking Benadryl. “As for the energizing effect, Bullis said the “short-lived” energizing effect “feels a little like drinking a can of Red Bull.”

via Wearable for state-of-mind shift set for 2015.