Thync’s strategy is to bypass the brain and instead use pulsed currents to stimulate peripheral nerves closer to the surface of the skin, with the goal of modulating the user’s stress response.
“We spent a year and a half optimizing the wave forms to the point that we felt really confident in the science,” said Jamie Tyler, the company’s chief science officer. His team has tested about 3,300 people in single-blind and double-blind, placebo-controlled studies.
Wave forms refer to a series of electric pulses that change frequency and amplitude over time. Like a sound equalizer, the theory goes, the parameters can be “tuned” to produce an intended biological effect.
Soon into my 20-minute demonstration, I feel a sharp, slightly painful tingling above my eye, like vibrating pinpricks. I brace myself, awaiting relaxation.
According to Dr. Tyler, the “calm vibe” at its peak produces a relaxation greater than that provided by three Benadryls, according to a common statistical measure for effect size. The “energy vibe” is said to be stronger than that produced by a 20-ounce can of Red Bull. Each mood lasts for about 45 minutes without a subsequent crash, Thync says.
But some experts are skeptical, insisting that the company show evidence of peer-reviewed, independently replicated results.